The Tivoli Collection

The Concept

A New Brand

Normann Copenhagen introduces a collection of design products in collaboration with Tivoli, the world-famous historic amusement park located in the heart of Copenhagen.

Inspired by Tivoli's versatile history and the amusement park's atmosphere, colors, patterns, architecture, design, art and cultural traditions, a comprehensive collection of design products capturing the essence of Tivoli, has come to life.


Tivoli Gardens

Tivoli Gardens (or simply Tivoli) is an amusement park and pleasure garden in Copenhagen, Denmark. Inspired by parks he had seen abroad on his travels, Tivoli’s founder Georg Carstensen set out to create an amusement park in the capital of Denmark. The park opened its doors for the first time on August 15th 1843, making it the second-oldest operating amusement park in the world.

Anyone who has visited Tivoli will agree that the park truly is something special. Some visitors are drawn by the speed and excitement of Tivoli's rides and attractions, while others come to enjoy the gardens, musical performances, theater, and the quirky mix of architectural styles. When the amusement park first opened in 1843, its visitors were spellbound by its exotic and sophisticated expressivity. The park even impressed the famous Danish author H.C. Andersen, who was inspired to write his legendary fairytale, the Nightingale.

The park's medley of impressions is a bottomless source of inspiration which is brought to life in the Tivoli collection through functional design products. In an enchanting interplay between classic design and poetic expression, the park's glimmer and magic are captured and encapsulated in each and every product.

The design process

The Idea

Normann Copenhagen's design studio began its task by visiting the gardens and researching within Tivoli's inexhaustible archives. Followed by a deep dive of creative work, including sketches, conceptual artwork, and 3D prints, it was not long before hundreds of prototypes began flowing into the studio to be assessed, corrected, and tested, and until the finished collection was ready for production.

Design concepts such as repetition, layers, transparency, and movement have been applied to create the collection, where shapes, prints, and colors create a common DNA across the entire product group. A varied selection of materials, from shiny metals through to warm wood varieties, soft textiles, and timeless porcelain, reflects the depth of this wide-ranging collection.

The Products

The Magic Lives On

Normann Copenhagen has transformed Tivoli's many styles, colors, patterns, and icons into recognizable everyday products. The source of inspiration is understated for the most part, but any frequent Tivoli visitors will recognize references from the park. For example, the peacocks that freely strut around the park have been the starting point for a series of stylish hooks, wall mirrors, and trays in shimmering bluish-green colors, while Tivoli's iconic wooden roller coaster from 1914 has inspired bowls in steel and wood.

For Normann Copenhagen, it was important to encapsulate the unique history and atmosphere of Tivoli Gardens in the design products, making it possible to take a little piece of that special Tivoli feeling back home.

The Tivoli collection combines the best of Denmark's cultural heritage and design traditions, and marks the start of an entirely new design brand.