Basic

Basic

About

Back to Basics

With a fondness for reinterpreting traditional products, the designer Simon Legald has taken the well-known wine accessories as his starting point. He has added a fresh and unique character to the Basic series by using industrial materials such as titanium-coated stainless steel and silicone. The coating makes the material extra strong and gives it an exclusive silky finish.

Design: Simon Legald

Designer

Simon Legald

Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation. The essence of my design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”

Simon Legald