Level Rug and Seam Rug are inspired by tailoring techniques, presenting an intricate balance of experimentation and precision informed by the designer’s background in fashion. The result is two distinct rug collections that feel both timeless and innovative. 

"The idea behind these collections was to reflect the construction and references of tailoring—suits, weaving methods, layering, and pattern details. As the designs evolved, I focused on combining these elements in new ways, allowing them to grow into two unique products, each with its own story." – Designer, Urd Moll Gundermann.

Hand-woven from 100% wool, Seam Rug draws inspiration from classic tailoring stitching. Available in Grey and Blue, the design features bold, magnified seams in complementary hues, creating a detailed yet understated elegance. The design is crafted using a traditional weaving technique that draws parallels to tailoring textiles.

Growing up in a creative home, Danish designer Urd Moll Gundermann was inspired by her father, a visual artist, and the transformation of ideas into tangible works. "As a child, I knew I was driven to create," she recalls, "and that my future lay in design."

After earning a Master’s degree specializing in clothing and textiles from the Royal Danish Academy, Urd further developed her expertise in fashion, print and industrial design, leading her to her current work as Head of Design at esteemed Danish rug design house, Linie Design.

For Urd, design is about storytelling. Her intuitive, exploratory approach reflects a deep fascination with materials – how textures, contrasts, and harmonies evoke emotion. Her inspirations are manifold, spanning art in all forms, nature's shifting light, architectural shapes, reflections on water and the tactile qualities of surfaces. "Design is more than form and function – it’s a dialogue with the space around it. A well-crafted piece doesn’t just exist; it engages, evokes, and takes on a life of its own," Urd elaborates.

For Normann Copenhagen, Urd has created Seam Rug and Level Rug, two designs that draw inspiration from tailoring techniques, rooted in her background in fashion.