The Dropit hook is a wooden, drop-shaped hook with a strong visual expression and exquisite finish. A small piece of art for the wall. Hang a single drop on the wall or create a pattern using several Dropit hooks.
Focusing on functional product design, Johanna Asshoff and Hanna Brogård run the design studio Asshoff & Brogård in Stockholm. They get inspiration from the diverse associations and images created by the many symbols in everyday life. Dropit symbolizes a touch of both the fashionable and the dramatic, whilst at the same time having a simple and recognizable shape.
Asshoff & Brogård explains: “With Dropit we have designed a hook that is so much more than an object to hang coats on. We have worked with wood turning techniques to give Dropit an exquisite finish, and the wood’s structure and grain give the product a unique character.”
Dropit is an example of how even a simple product with a simple function can make an impact. Dropit is available in two sizes and comes as a pair in a box.
Design: Asshoff & Brogård