In may 2013, the entrance hall of the Normann Copenhagen Flagship Store was transformed into a showroom, exhibiting products by the Italian designer brand Seletti. The Seletti design philosophy is build on an unconventional way of thinking. The ideation and production processes are marked by undefined shapes, finished products that are 'unfinished', experimentation and imperfection.
With the exhibited collection, Selett created a white universe, characterised by a simple, clear and stringent design language that makes the products come alive in their true shape. The exhibition included eye-catching items such as 'The Sending Animals' made out of wood, the Hybrid porcelain, build on the idea of pairing two different kinds of porcelain, and the Crystaled lamps in different beautiful colours and figures.