The little family was born by chance during a design experiment in clay. Small figures emerged from the organic shapes and became a series of five individual characters: Normfred, Normus, NormNorm, Norma and Norm. The handmade models were then put through a 3D scanner and drawn up before being moulded in concrete.
Each Normie has its own color alongside a strict, graphic pattern. The straight lines of the decoration contradict and challenge its organic contours, creating a pleasing divergence in form. Their eyes in particular give the Normies personality and life. Each of their expressive looks reflects a mysterious human sentiment, which can give life to many imaginative tales. Use them as a fun and cosy feature in your home; as a little buddy on your bedside table; or let the whole Normie gang get together on your bookshelf.
Designed by Simon Legald