Loop Hook

Playful, versatile and minimalist. The functional Loop Hook is a clever design brought to life from a simple idea. Designed to accommodate many different hanging needs, the hooks can be used to hang items in multiple ways, offering additional functionality compared to classic hooks. A coat can easily be slung over the hook, an umbrella through the loop or a clothes hanger hung over the discreet wall piece.

Loop Hook exudes simplicity with its straightforward expression. The discreet wall mounting piece is almost undetectable, making the design appear like a simplistic, circular silhouette on the wall. The hook comes in three different sizes and multiple colors and is ideal for bathrooms, hallways, kitchens or the children’s room.


Simon Legald

Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation. The essence of my design is for it to be bought and used. Therefore, it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”