"I find working on very different projects inspiring. It is important for me to start a project with a fresh mind and without too many preconceived images. It requires a lot of work and exploration, but that’s generally where the new ideas come from.
I find it very inspiring to challenge myself into unknown areas. I learn a lot from working in different fields. The result should be surprising and open minded, but also honest and easy to understand. When I start a project I try to focus less on the product and more on the needs. I’m interested in finding new interpretations but also in the everyday interaction of the objects, people and space.
Today, new technologies and new materials allow more liberty for the creator. I try to translate these possibilities into more freedom for the user. "
Heima: IF Product Design Award 2010